Who is Paula ?
Paula is more than a name—it’s a tribute to the exceptional craftsmanship and artistry passed down through generations. Inspired by a remarkable encounter with an experienced embroiderer named Paula, whose meticulous techniques and passion left an indelible mark, this initiative celebrates the stories of women artisans who embody excellence and innovation in the luxury industry.
Through her dedication, Paula symbolizes the heart of this project: the beauty of preserving heritage, the importance of passing down knowledge, and the power of inspiring future generations. This platform, supported by Christian Dior and UNESCO, combines education, a podcast, and a mentorship program to document and transmit rare crafts, encouraging young generations to explore these extraordinary professions.
Paula represents every artisan whose craft is both an art form and a legacy. She is the bridge between tradition and innovation, ensuring that the value of true craftsmanship continues to shine brightly in the world. Together, we celebrate these talented women and their essential role in preserving cultural heritage while shaping a future where their skills remain timeless.
Our Core Missions
1. Transmitting Exceptional Crafts
Through education and mentorship programs, Paula is committed to ensuring that the art of luxury craftsmanship is passed on to future generations. By documenting rare techniques and creating hands-on learning opportunities, we aim to preserve the mastery behind exceptional crafts while inspiring young talents to explore these professions.
​
2. Celebrating Women's Contributions
Paula shines a spotlight on the often-overlooked contributions of women artisans who bring skill, passion, and innovation to the luxury industry. Through stories, interviews, and showcases, we honour their dedication and elevate their voices, ensuring their work receives the recognition it deserves.
3. Preserving Cultural Heritage
Luxury craftsmanship is not just a skill—it’s a living piece of cultural history. Paula is dedicated to safeguarding these traditions by supporting artisans and promoting their role as guardians of heritage. By blending tradition with modernity, we ensure these practices remain relevant in today’s world.
4. Creating a Supportive Community
At its heart, Paula is a community where artisans, mentees, and enthusiasts can connect, share knowledge, and learn from one another. Through workshops, networking opportunities, and digital platforms, we foster collaboration and build a supportive environment that nurtures creativity and growth.